The popularity of sports has been growing significantly in recent years. Consequently, the demand for track and field spikes is increasing consistently due to rise in field events, which includes running, jumping, and throwing. The power, speed, strength, and endurance needed for all the track and field athletes are acquired through hours of training coupled with wearing proper footwear.
Due to these factors, shoes are specifically designed to provide comfort to the athletes. Spikes differ from each other depending upon the athlete’s area of competition. Previously, athletes wore improper footwear during sports events which resulted in chronic injuries. Manufacturers, over the years, have engaged in continuous research and development activities to provide shoes with appropriate spikes in order to address such issues. Athletes can now replace longer or shorter spikes according to their needs.
Spikes offer athletes superior traction to attain a better grip on the surface of the track for adequate performance. Such spikes are lightweight and provide extra traction to the athletes. Rising demand for wide range of track and field spikes sports footwear, over the years, is driving the global track and field spike market.
Increasing participation of female athletes are generating opportunities for key industry players of track and field spikes. This will enable the manufacturers to broaden their product portfolio and to address a broader base of consumers as well Shoe manufacturers produce different types of spiked shoes based on the field events, which include running, long jump, high jump, throwing etc. Thus, they are engaged in continuous research and development in order to develop new products.
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However, rise in number of counterfeit products of sports shoes are restraining the global track and field spikes market. Counterfeiting results in problems, and damages the business operations of the manufacturers and also poses danger for consumer safety and health. Marketing of counterfeit track and field shoes results in health and safety hazards for consumers.
Furthermore, it affects the economy of the country since fraudulent imitation of the shoes leads to unfair competition. This inflicts serious damage to research and development and innovation capacity of the original manufacturers. Counterfeit products pose a major threat to the manufacturers such as Nike, PUMA, and Adidas as they destroy the brand image of the products. Thus, these are restraining the global track and field spikes market.